How to Optimize Your Website for SEO

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The way you start thinking about it is really understanding who your customer is. You probably have customer or listener or reader personas already. So an example I like to give is let's say you run a shoe store. You want people to find it. But obviously there's a lot of competitors. How are you going to compete with them? Well, ultimately you're not going to compete directly with them. You're going to think about what can you offer your customer.

Welcome back, babes! Today I am excited to have our first guest of the season, SEO expert Emily Gertenbach.

Together, we talk about Search Engine Optimization — what it is, how it works, and how you can make it work for your business in a mindful way. We also get into what it means that search engines are implementing more AI. And we have a candid chat about data privacy online.

Tune in to hear more about:

SEO for beginners & pros
Emily’s 3-step process for optimizing your site
Demystifying keywords & getting your site to rank
Why Emily stopped using Google Analytics
AI’s potential impact on the future of SEO (spoiler: no need to be scared)

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