🤖 SEO Basics, Web Analytics & the AI of It All — with Emily Gertenbach
Off The Grid: Leaving Social Media Without Losing All Your Clients
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How to Optimize Your Website for SEO
The way you start thinking about it is really understanding who your customer is. You probably have customer or listener or reader personas already. So an example I like to give is let's say you run a shoe store. You want people to find it. But obviously there's a lot of competitors. How are you going to compete with them? Well, ultimately you're not going to compete directly with them. You're going to think about what can you offer your customer.
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