Why SEO Is Important for Small Business Owners

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Your website is something that you own and you control the content on. If you're using a website builder, which most of us are at this point, your website is going to be set up for SEO success in on the back end of the technical stuff. So what you as a small business owner will want to focus on is what are you saying about your business? And then SEO is a way of getting that in front of as many people as possible.

Welcome back, babes! Today I am excited to have our first guest of the season, SEO expert Emily Gertenbach.

Together, we talk about Search Engine Optimization — what it is, how it works, and how you can make it work for your business in a mindful way. We also get into what it means that search engines are implementing more AI. And we have a candid chat about data privacy online.

Tune in to hear more about:

SEO for beginners & pros
Emily’s 3-step process for optimizing your site
Demystifying keywords & getting your site to rank
Why Emily stopped using Google Analytics
AI’s potential impact on the future of SEO (spoiler: no need to be scared)

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