The Future of Search Engines

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As many as 50% of searches, depending on who you ask, are done through voice search. Google can't straight up pivot to only providing AI answers without losing all of their ad revenue,. So it's like it's they need to have search results so they can put those 8 million ads at the top of them that we all have to scroll through. We will see this shift. I've already seen some of those like featured snippets morphing into AI answers and brave and elsewhere. But it will all continue to evolve.

Welcome back, babes! Today I am excited to have our first guest of the season, SEO expert Emily Gertenbach.

Together, we talk about Search Engine Optimization — what it is, how it works, and how you can make it work for your business in a mindful way. We also get into what it means that search engines are implementing more AI. And we have a candid chat about data privacy online.

Tune in to hear more about:

SEO for beginners & pros
Emily’s 3-step process for optimizing your site
Demystifying keywords & getting your site to rank
Why Emily stopped using Google Analytics
AI’s potential impact on the future of SEO (spoiler: no need to be scared)

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