4min chapter

Off The Grid: Leaving Social Media Without Losing All Your Clients cover image

🤖 SEO Basics, Web Analytics & the AI of It All — with Emily Gertenbach

Off The Grid: Leaving Social Media Without Losing All Your Clients

CHAPTER

The Future of Search Engines

As many as 50% of searches, depending on who you ask, are done through voice search. Google can't straight up pivot to only providing AI answers without losing all of their ad revenue,. So it's like it's they need to have search results so they can put those 8 million ads at the top of them that we all have to scroll through. We will see this shift. I've already seen some of those like featured snippets morphing into AI answers and brave and elsewhere. But it will all continue to evolve.

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