Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Running a Competitive Intelligence Program Without a Competitive Intelligence Platform

Apr 1, 2023

33:33

Creator website

Episode guests

AI Chapters

Episode notes

Introduction

2min

How to Be a Successful CI Tool at ProMat

3min

How to Be a Successful Speaker at a Trade Show

2min

How to Use Gong to Track Competitor Mentions

2min

How Important Is Communication in Your Competitive Intel Program?

2min

How to Be a Better Competitor in Your Field

4min

How to Talk to Customers Who Don't Display on the Website

2min

How to Cultivate Relationships With Customers

2min

How to Track Your Competitors With Google Alerts

2min

10.

How to Use Google Alerts to Track Market Trends

4min

11.

Wayback Machines: A Great Tool for Benchmarking Companies

6min

12.

How to Get a Prospect to Jump on a Call

2min

13.

How to Win or Lose in a CRM

2min

I'm hearing a lot of "do more with less" lately. And although many of us might wish we had more resources like a dedicated Competitive Intelligence tool (e.g. Klue, Crayon, Kompyte, CompeteIQ, etc.), it's sadly not something that we can always get buy-in on. So in this session, we were joined by four Product Marketing and Competitive/Market Intelligence pros to walk us through how they run their programs without a CI platform.

Zaven Gabriel, Product Marketing @ Locus Robotics
Christine Moore, Product Marketing @ Pavilion
Mindy Regnell, Market Intelligence @ Postscript
Farhan Manjiyani, Competitive Intelligence @ Grafana Labs

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