Running a Competitive Intelligence Program Without a Competitive Intelligence Platform
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
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How to Use Gong to Track Competitor Mentions
In gong, you can set up a stream where it's some arbitrary filter set that whenever some new call comes into the system. I created a private Slack channel that really only I was in and had gone post to that from those streams. It helped me build out a library of clips for each of our top like five to 10 competitors of times when they were mentioned.
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