2min chapter

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy cover image

Running a Competitive Intelligence Program Without a Competitive Intelligence Platform

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

CHAPTER

How to Get a Prospect to Jump on a Call

"I'm zero friction today, zero friction. Hit me up. I don't care if it's one minute before the call, put me in the call," he says. "Usually the altitude is clear within the first like five minutes, right? And then there are things outside of my depth and I just work within those altitudes."

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