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6min chapter
Running a Competitive Intelligence Program Without a Competitive Intelligence Platform
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
Wayback Machines: A Great Tool for Benchmarking Companies
The Wayback Machine is a great tool for benchmarking companies, Mindy says. Farhan: "It's cool seeing kind of like the evolution or the growth of a brand that you really admire" The way I operate in fact, not foot, is to find places where our community has said something like is again, open source. And then it becomes reframe into, oh, we hear from our competitor X, Y, C, but we hear from some users right? You've essentially just gone and googled stuff for me while ago was, hey, just go up some happy customers of your competitor and ask them why they chose them right?
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