4min chapter

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy cover image

Running a Competitive Intelligence Program Without a Competitive Intelligence Platform

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

CHAPTER

How to Use Google Alerts to Track Market Trends

Don't turn on all of your Google alerts at the same time. If you're a SaaS platform, it's probably called a changelog. I have obsessively checked Shopify as changelog every day or every like three or four days forprobably four or five years. And knowing like it's reading your competitors like content, read their blogs. What are they talking about? Can be really insightful.

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