4min chapter

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy cover image

Running a Competitive Intelligence Program Without a Competitive Intelligence Platform

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

CHAPTER

How to Be a Better Competitor in Your Field

In his early days as a product manager, Jabs was worried about competitive intelligence. But he quickly learned how to use that information to improve the company's products and services. He now works with customers in both internal and customer conversations on what they can do better.

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