2min chapter

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy cover image

Running a Competitive Intelligence Program Without a Competitive Intelligence Platform

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

CHAPTER

How Important Is Communication in Your Competitive Intel Program?

Zabo: I think most people have competitive trackers, but I even I haven't gone that deep to have those things kind of like stream into slack. Christine is the director of PMM over at pavilion. She's going to share a little bit about how important communication is in her competitive Intel program. So definitely great tip, Zabo. And also thank you for jumping on while you're not feeling well.

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