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2min chapter
Running a Competitive Intelligence Program Without a Competitive Intelligence Platform
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
Introduction
Zavo: The topic of the day is going through running a CI program without a CI platform. He says he was speaking with each of them last week and we were kind of thinking, okay, like, what do you typically use a CI tool for? And so with that being said, we have four speakers. We're going to try to keep it to like 10 minutes each. But in either case, I think we can go ahead and get the show on the road. So Zavo is going to go first. Does anybody else have the order who's second and then me? Then Christine.
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