2min chapter

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy cover image

Running a Competitive Intelligence Program Without a Competitive Intelligence Platform

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

CHAPTER

How to Cultivate Relationships With Customers

The relationships don't happen overnight and it takes time. I was lucky enough to be in situations where I was new in both scenarios. Those folks are really gems when you find them and you like continue to cultivate that. There are a ton of customers too. But as an organization grows and you get a bunch of champions, I remember this happened at Zoom and fell a couple of times.

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