The Startup CPG Podcast

#83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya)

Mar 21, 2023
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1
Introduction
00:00 • 2min
2
Jesse's Pathway to Promotions and Trades Spend
02:12 • 2min
3
The Importance of Trade Spend and Promotions
04:22 • 2min
4
How to Promote a Product to a Distributor
06:14 • 2min
5
The Different Types of Off Invoices and McBs
08:38 • 3min
6
How to Build a Medium Stage Business
11:20 • 4min
7
The Importance of Understanding the Sales Plan Cycle
15:49 • 2min
8
How to Set Up a Trade Rate for Emerging Brands
18:03 • 6min
9
How to Build a Successful Partnership With a Distributor
23:52 • 2min
10
Neuromiah: A Shelfy Award Winner
25:34 • 2min
11
How to Navigate the Changes in Retail Advertising
27:48 • 3min
12
How to Stay Organized and Profitable
31:08 • 3min
13
How to Track Your Promotions
33:56 • 3min
14
How to Negotiate With Retailers
37:18 • 4min
15
How to Avoid High Low Retailers
41:09 • 3min
16
How to Negotiate With a Retailer to Get a Display
43:45 • 4min
17
The Importance of Temporary Price Reduction
47:31 • 2min
18
The Importance of Promo Calendars by Account
50:01 • 3min
19
Neeromiah: The Story Behind the Business
52:37 • 3min
20
How I Found Startup CPG
56:06 • 2min
21
Nirma's Pink Suit
57:59 • 4min
22
The Importance of E-Commerce in Retail
01:01:36 • 5min
23
The Journey of an Entrepreneur
01:06:31 • 2min
24
Jessie Frytai: The Host and Producer at Startup CPG
01:08:36 • 2min