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#83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya)
The Startup CPG Podcast
The Different Types of Off Invoices and McBs
The one that favors the person who's purchasing it is the OI because there's no expectation of performance. You also need to watch what they're ordering during these timeframes. The one in the middle is an MCB, which stands for manufacture chargeback. It usually involves how many cases moved from the distributor or from you to the retailers DC or store. So just be careful with OIs and monitor your POs and make sure those windows are accurately reflected.
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