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#83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya)
The Startup CPG Podcast
How to Build a Successful Partnership With a Distributor
I just think startups and especially in this environment, your game is literally finding every ounce of leverage you can. And a lot of that comes through the order of conversation you're having. I really only care right now about convincing a buyer at a retailer to take me on. If you do that and focus all your efforts on that, distributors come along for the ride. Once things are moving and we've got some anchor accounts going through and then we have actual business to discuss and it doesn't overexpose you on spend.
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