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#83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya)
The Startup CPG Podcast
The Importance of Understanding the Sales Plan Cycle
The sales plan cycle or what's the timing of sales planning at this specific retailer? So the broker should know this or even start up CBG. I can tell you how Kroger works like, Hey, I know that about 10 to 12 weeks prior to execution, everything on their end is actually loaded. That means the tags I can confirm whether my allocation to support because we want them to order product. And it guarantees that they're invested in buying it and supporting it.
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