2min chapter

The Startup CPG Podcast cover image

#83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya)

The Startup CPG Podcast

CHAPTER

The Importance of Trade Spend and Promotions

The biggest lever we have as sales people is really driving trial for people to try the product and make sure it's great. Nothing catches your eye like a yellow tag in store or a discount to kind of offer that. And you know, we all want to invest in trade. That's definitely probably the most important factor that we as salespeople manage and are responsible for and help execute.

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