5min chapter

The Startup CPG Podcast cover image

#83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya)

The Startup CPG Podcast

CHAPTER

The Importance of E-Commerce in Retail

I think it's helped me in that way in really empathizing with the people I'm writing to. Retail becomes our biggest and most preferred channel based on our packaging. E-commerce is definitely a channel for us longer term as we build more content, but we prefer retail. And because the product is so versatile, do you have to do some education to kind of help people show how I love that it's versatile, but also then you have a lot of ways to use it? Like I said, I mostly am just like, I always just want to eat it with chips because it's so delicious.

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