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#83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya)
The Startup CPG Podcast
How to Avoid High Low Retailers
A high low would be one that heavily promotes. EDLP customer or an EDLC customer just want your lowest price, take the trade rate you have and plow it into the cost of goods. hybrids are ones that are just greedy and they do both. So that's generally how the retailer market will split up. And on the free fill cases, are boggles sometimes part of the conversation too of those first setups? Do you ever negotiate for a buy one, get one on the case level?
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