AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
#83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya)
The Startup CPG Podcast
How to Negotiate With Retailers
I typically try to keep promotions off for at least six weeks prior to the launch date. There's usually a dollar limit to the free case fill. And then with distributors, you can set up parameters where it's like, your A stores, I'll give, you know, 75% off for a free case. But sometimes it's policy, the bigger the retailer is and that's what they are.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode