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#83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya)
The Startup CPG Podcast
The Importance of Promo Calendars by Account
It all goes back to that retailer relationship that you talked about. In the beginning, just being so key versus trying to go through the distributor. I think promo calendars by account, make sure. Know your numbers, keep good records and then don't let kind of perfect in the way of good. And where can people find you if they want to connect with you linked in, slap back? Yeah. What's the best way? Well, I'm starting up CPG on the sales channel mostly.
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