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#83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya)
The Startup CPG Podcast
How to Negotiate With a Retailer to Get a Display
The food industry is all built around large brands and large retailers. Different retailers value smaller, innovative brands more than others. These are things that we have to pioneer and navigate through. If you can get displays, friggin do it. They are few and far between for emerging small brands.
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