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#83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya)
The Startup CPG Podcast
How to Build a Medium Stage Business
It's really important to create generic national promotional calendars. These are into almost internal documents that list your items and the months. And then at what stage are we thinking about timing on this? So like when we're recording, we got Valentine's Day coming up and you're like, oh, it'd be great if we were on sale for Valentine's Day. You know, how far ahead are typically these calendars being planned out with both the distributor and the retailer?
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