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#83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya)
The Startup CPG Podcast
How to Navigate the Changes in Retail Advertising
Sally Kohn: Neermaia is a new member of the CBG community. Shelfy asked her how she negotiates with retailers about their ad campaigns. How does physical advertising play into this conversation? Kohn: I try to keep an open mind about most of them, but it depends on the retailer.
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