2min chapter

The Startup CPG Podcast cover image

#83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya)

The Startup CPG Podcast

CHAPTER

The Importance of Temporary Price Reduction

TPR is temporary price reduction, correct? Just trying to make sure we hit some of the acronyms. TPR can be called rollers or TPRs or that's usually it and then display. And then sometimes there's TPRs with what I call sales plan mechanics on top of them. Sometimes you do a TPR, but then think like Amazon prime members and whole foods,. There's this additional 10% they can go, they can qualify on offers.

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