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The Marketing Millennials
Justin Welsh - Content Systems (Content Legends Virtual Series)
Dec 6, 2022
56:14
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Quick takeaways
- Start small in niche markets to achieve expert status and resonate deeply with a smaller audience.
- Transition from startup executive to solo entrepreneur by focusing on building a diversified portfolio of one-person businesses.
Deep dives
Developing Expertise in Niche Markets
Starting small in a niche market allows for expert status and deep resonance with a smaller audience. As expertise and authority grow, expanding into wider circles becomes easier, attracting larger audiences. Building a following of 100,000 fans in a specific area sets the stage to broaden one's reach.
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