I started writing on LinkedIn daily in October of 18. So just crossed four years. The whole hypothesis was that if I was going to support my business, like make a living and get attention from my business,. And so I thought that content creation was a really good way to do it. Once I wrote sort of my first piece of content that crossed a million impressions and brought a bunch of customers my way, once I hit that sort of milestone, which was in May of 2019, I started to realize like, hey, this has got some serious firepower behind it.
Justin Welsh has been wildly successful in his mission to become a diversified solopreneur. And it all comes down to content.
Join Daniel and Justin at this AirMeet virtual event where Justin unpacks the playbooks he’s created for overcoming friction when creating, how to build out templates, and the secrets to his own success,
Follow Justin:
LinkedIn: linkedin.com/in/justinwelsh
Twitter: https://twitter.com/thejustinwelsh
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LinkedIn: linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
04:54 The No-Hypothesis Hypothesis
07:35 Starting Out Advice
10:49 The Ideation Starting Point
14:48 Justin’s 10-Step Process
20:36 The Copywriting Template
23:58 Being Cognizant
29:14 Thinking In Concentric Circles
36:04 All Multifaceted
40:24 The Theme