I started writing on LinkedIn daily in October of 18. So just crossed four years. The whole hypothesis was that if I was going to support my business, like make a living and get attention from my business,. And so I thought that content creation was a really good way to do it. Once I wrote sort of my first piece of content that crossed a million impressions and brought a bunch of customers my way, once I hit that sort of milestone, which was in May of 2019, I started to realize like, hey, this has got some serious firepower behind it.

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