I like to call it the way I phrase it as an inevitable truth that I can lean on, that I truly believe. One of my inevitable truths that I like to anchor on is B2B social really sucks. Some people think it's good, some people don't, but I just think most sucks. So I write about that and my newsletter and stuff like that. It's so much easier to what we talked about at the beginning is focus on one.

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