I like to call it the way I phrase it as an inevitable truth that I can lean on, that I truly believe. One of my inevitable truths that I like to anchor on is B2B social really sucks. Some people think it's good, some people don't, but I just think most sucks. So I write about that and my newsletter and stuff like that. It's so much easier to what we talked about at the beginning is focus on one.
Justin Welsh has been wildly successful in his mission to become a diversified solopreneur. And it all comes down to content.
Join Daniel and Justin at this AirMeet virtual event where Justin unpacks the playbooks he’s created for overcoming friction when creating, how to build out templates, and the secrets to his own success,
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LinkedIn: linkedin.com/in/justinwelsh
Twitter: https://twitter.com/thejustinwelsh
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
04:54 The No-Hypothesis Hypothesis
07:35 Starting Out Advice
10:49 The Ideation Starting Point
14:48 Justin’s 10-Step Process
20:36 The Copywriting Template
23:58 Being Cognizant
29:14 Thinking In Concentric Circles
36:04 All Multifaceted
40:24 The Theme