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Justin Welsh - Content Systems (Content Legends Virtual Series)
The Marketing Millennials
Build a Relationship First
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I like how you put it as like build a relationship first. And it also the engagement pod. A lot of times most of those people aren't in your niche, like 98% are in your niche. You're basically building an audience of mixed opinions, mixed niches and you're not going to be able to find your raving fans by doing that. I'll add one more thing. There's two guys whose names are very similar, Dan Coe and Dan Goe. Like we just traded secrets, you know, and so I started supporting his content. That's how it starts."
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