I think everybody has a different goal of social media. That's why it's hard. But I think one of the baddest goals is like, how do I grab attention on social media so I can bring them to other? My thing is, I'll probably start sharing my newsletter as a LinkedIn newsletter, as well as an email, and on my website. To me, it's much more like be where your audience is regardless of where they play. If people tend to read your stuff more through email, drop it in the email newsletter. It still serves a purpose.

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