I think everybody has a different goal of social media. That's why it's hard. But I think one of the baddest goals is like, how do I grab attention on social media so I can bring them to other? My thing is, I'll probably start sharing my newsletter as a LinkedIn newsletter, as well as an email, and on my website. To me, it's much more like be where your audience is regardless of where they play. If people tend to read your stuff more through email, drop it in the email newsletter. It still serves a purpose.
Justin Welsh has been wildly successful in his mission to become a diversified solopreneur. And it all comes down to content.
Join Daniel and Justin at this AirMeet virtual event where Justin unpacks the playbooks he’s created for overcoming friction when creating, how to build out templates, and the secrets to his own success,
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LinkedIn: linkedin.com/in/justinwelsh
Twitter: https://twitter.com/thejustinwelsh
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
04:54 The No-Hypothesis Hypothesis
07:35 Starting Out Advice
10:49 The Ideation Starting Point
14:48 Justin’s 10-Step Process
20:36 The Copywriting Template
23:58 Being Cognizant
29:14 Thinking In Concentric Circles
36:04 All Multifaceted
40:24 The Theme