Most people writing on LinkedIn spend an hour putting together a piece of content, 30 minutes editing it, 15 minutes doing this, 10 minutes, they hit publish and they get crickets. Most of my writing is psychological versus just throwing shit on paper and hoping that people find it interesting. So the ideating research is so important. I think having a 10x idea is better than just putting out random things and hoping they stick. That's how my newsletters go. In that way, you naturally get human psychology and emotion to take them from top to bottom. By using these five tips, you will write content in 10 minutes. You will five X your engagement. You will land new opportunities.
Justin Welsh has been wildly successful in his mission to become a diversified solopreneur. And it all comes down to content.
Join Daniel and Justin at this AirMeet virtual event where Justin unpacks the playbooks he’s created for overcoming friction when creating, how to build out templates, and the secrets to his own success,
Follow Justin:
LinkedIn: linkedin.com/in/justinwelsh
Twitter: https://twitter.com/thejustinwelsh
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Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
04:54 The No-Hypothesis Hypothesis
07:35 Starting Out Advice
10:49 The Ideation Starting Point
14:48 Justin’s 10-Step Process
20:36 The Copywriting Template
23:58 Being Cognizant
29:14 Thinking In Concentric Circles
36:04 All Multifaceted
40:24 The Theme