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Justin Welsh - Content Systems (Content Legends Virtual Series)

The Marketing Millennials

CHAPTER

Building a One Person Business

Most people writing on LinkedIn spend an hour putting together a piece of content, 30 minutes editing it, 15 minutes doing this, 10 minutes, they hit publish and they get crickets. Most of my writing is psychological versus just throwing shit on paper and hoping that people find it interesting. So the ideating research is so important. I think having a 10x idea is better than just putting out random things and hoping they stick. That's how my newsletters go. In that way, you naturally get human psychology and emotion to take them from top to bottom. By using these five tips, you will write content in 10 minutes. You will five X your engagement. You will land new opportunities.

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