The first thing you're going to remove is like, you're offering for enterprise space and think about how could I just be the best page for your customer base. Be an industry expert, don't make it about yourself and actually shine a light on other people in your industry. It should not be about anything about your offering. They just want to create value. That's what Justin's done with his content and people buy from him.
Justin Welsh has been wildly successful in his mission to become a diversified solopreneur. And it all comes down to content.
Join Daniel and Justin at this AirMeet virtual event where Justin unpacks the playbooks he’s created for overcoming friction when creating, how to build out templates, and the secrets to his own success,
Follow Justin:
LinkedIn: linkedin.com/in/justinwelsh
Twitter: https://twitter.com/thejustinwelsh
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LinkedIn: linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
04:54 The No-Hypothesis Hypothesis
07:35 Starting Out Advice
10:49 The Ideation Starting Point
14:48 Justin’s 10-Step Process
20:36 The Copywriting Template
23:58 Being Cognizant
29:14 Thinking In Concentric Circles
36:04 All Multifaceted
40:24 The Theme