The first part of any really healthy system is simply 15 to 30 minutes a day to brain dump ideas. Once you produce that content, what you have are sort of these little tests that are going out into the field and proving themselves or not worthy. So with ideation, you can either create short form content, short form being a LinkedIn post, a tweet, thread, something like that. You can create that based on the idea that you have selected that day, right?

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