Two times a week on my calendar, I have 30 minutes out to IDA, which is the fancy word for thinking of ideas. And so I'll just carve out that time to ideate and my goal is to create anywhere from six to 10 unique ideas each week when I only need one. The problem with writing a newsletter is it's hard. So most people start and then don't continue. It's a nine step process sometimes 10 now, but I haven't memorized. But I want to go into this? How you think about it?

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