Six Pixels of Separation Podcast SPOS #419 - Cognitive Economics With Howard Moskowitz And Stephen Rappaport
Jul 20, 2014
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 2min
How Did Malcolm Gladwell Help the Cognitive Economy?
02:25 • 3min
The Paradox of Choice
05:46 • 2min
The Cognitive Economics of Spaghetti Sauce
07:52 • 4min
How Do You Sell More Colgate Toothpaste?
12:05 • 2min
Cognitive Economics and the Wine Study
14:07 • 5min
What Drives Interest in Wine?
19:11 • 3min
How Does the Same Message Work With Different People?
22:22 • 3min
Wine Marketing
25:18 • 4min
The Science of Cognitive Economics and Mind Genomics to Identify Mindsets
29:34 • 3min
The Paradox of Choice Berry Shorts
32:32 • 3min
What Should We Do for This New Pepsi?
35:27 • 2min
How to Create a Better Question to Ask
37:16 • 2min
You Know It's a Classic Disaster
39:45 • 5min
The Next Information Revolution
45:05 • 5min
The Cognitive Economics of Millennials
49:52 • 4min
How Do You Get Your First Sponsor?
54:18 • 2min
The Water's Making It Into Freeze Air
56:47 • 4min