SPOS #419 - Cognitive Economics With Howard Moskowitz And Stephen Rappaport
Thinking With Mitch Joel
00:00
The Cognitive Economics of Spaghetti Sauce
Cognitive economics is a way to really understand the mental and economic trade-offs that people are making towards something viewed from their unique perspective. When you take these three things right the mindset the elements that drive interest or detract from interest and what people value it's like almost an x-ray or MRI of how their mind is working, says Steven Tisdall.
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