SPOS #419 - Cognitive Economics With Howard Moskowitz And Stephen Rappaport
Six Pixels of Separation Podcast
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How to Create a Better Question to Ask
Howard Kurtz: Walk people through where they can dig to try and figure out a better question to ask i don't know if it's the question to ask as much as the recognition that you have to have stimuli do the experiment. Kurtz: Better question is really not to ask the perfect one question but to create a lot of tests stimuli whether these be messages about a product or formulations about a prego make multiple stimuli preferably systematically varied mix ingredients mix messages test them with consumers Ask the consumers a simple question how much do you like it or would you buy it and let the stimuli the pattern of the responses to the stimuli guide you.
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