SPOS #419 - Cognitive Economics With Howard Moskowitz And Stephen Rappaport
Thinking With Mitch Joel
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Introduction
Steve Rappaport and Howard Moskowitz talk about their work in cognitive economics. The goal is to understand the inside of the workings of the mind with the goal of figuring out the best messaging that one can do with people to increase sales. It's Sunday July 20th, 2014.
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Transcript
