SPOS #419 - Cognitive Economics With Howard Moskowitz And Stephen Rappaport
Six Pixels of Separation Podcast
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How Does the Same Message Work With Different People?
Howard Kurtz: In all the studies that we've done together and looking over the thousands that Howard has done in the past i never really saw a kind of response like that it's like you know goes with food great. One element can work three different ways, he says. The goal is what messages what precise messages work with different people yeah let me and so okay sorry so talked about the imported from France right but then how do people value that right well in the connoisseurs group it had no effect on the price they didn't expect it to cost more or less Steve Kurtz: I think that's the one of the most critical things that comes out of this cognitive
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