SPOS #419 - Cognitive Economics With Howard Moskowitz And Stephen Rappaport
Six Pixels of Separation Podcast
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You Know It's a Classic Disaster
Many companies advertise who use a segmentation is they say okay well not ours but say a traditional kind of marketing segmentation that's based on people who are are similar to one another. We need to discover right uh the mindsets that that are out there you know say it's a Starbucks drinkright ideally what we'd like to do is as Howard said use the viewpoint identifier to either type their database so we could see how what are the proportion of these segments within their customer base. Steve: Rather than saying all males between the ages of 19 and 25 like this figure out the mindsets for any individual rapidly identify the mindset of that individual for this topic area and give that person the appropriate message
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