SPOS #419 - Cognitive Economics With Howard Moskowitz And Stephen Rappaport
Thinking With Mitch Joel
00:00
What Should We Do for This New Pepsi?
Howard Kurtz: I want to sort of go back also because there was something that again gladwell said in the presentation that i think doesn't simplify it but really opens up the spectrum. He says companies have to realign their thinking and recognize it's better to have smaller products with much more targeted advertising and sales. Kurtz: It takes a seasoned person who's been through a couple of these bruising battles with the marketplace can you do this?
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