SPOS #419 - Cognitive Economics With Howard Moskowitz And Stephen Rappaport
Six Pixels of Separation Podcast
00:00
The Science of Cognitive Economics and Mind Genomics to Identify Mindsets
The world of research says that you want to have a balanced sample which represents the target population but we're in fact looking for the underlying mindsets. We can use the science of cognitive economics and mind genomics to identify the basic mindsets. If Mitch were standing in front of me and i didn't know you i could ask you these five questions and based upon the pattern of answers assign you to segment one to segment two to segment three of the segments for these mindsets. The distribution might be one skew like 50 percent 20 twenty and ten for california and might be a difference you for rich people it may be a difference skew and so forth.
Transcript
Play full episode
