SPOS #419 - Cognitive Economics With Howard Moskowitz And Stephen Rappaport
Six Pixels of Separation Podcast
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How Do You Sell More Colgate Toothpaste?
Howard Kurtz: How did this come about in terms of why we're looking at this and what it means in today's world? Kurtz: The story goes back 30 years when the managing director of Colgate asked me could we find the language to sell more Colgate toothpaste in Canada. He says these experiments which would later turn into cognitive economics ended up really as an evolutionary thing beginning with a business problem how do you sell more Colage toothpaste, then ending up into a general science how do you understand the inside of a person's mind?, he asks.
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