Nudgetalk RADIO

#42 Sam Tatam & Rory Sutherland - Evolutionary Ideas

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Jul 27, 2022
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ADVICE

Brand Extension over Reinvention

  • Build on existing cognitive wealth rather than reinventing.
  • Extend existing brands instead of always launching new ones.
INSIGHT

Revolutionary Innovation Creates Ecosystems

  • Revolutionary innovations create new ecosystems.
  • Tesla's creation of a charging network opened up new markets.
ANECDOTE

Last Mile Problem

  • Google Glass failed due to social discomfort, not technology.
  • The martini glass's design makes men feel uncomfortable holding it.
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