2min chapter

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#42 Sam Tatam & Rory Sutherland - Evolutionary Ideas

Nudgetalk RADIO

CHAPTER

Exactly Putting All Your Eggs in One Basket

In our world, sometimes it can be rather the millions of years of biological evolutionists. It's thousands of problem solvers and wide selection of environmental constraints by which many of us are seeking to solve exactly the same problems. And if we can give ourselves permission to see the top ofa sanpelagreno is a lovely piece of costly signalling that we can then deploy in another context. We can extract its value and re deploy it elsewhere. That's thin things become exciting and helps us to reframe the problem that we're faced with.

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