The New Challenge for Ford

There are two myths of innovation. One is that sort of big problems need big solutions. But the second being that new problems need need new solutions. Iam sorie than thinking that we need to read design from scratch, as we can borrow from the equity that exists,. or borrow from the solutions that exist. And it could just be a new problem for usin so the new challenge for ford might be launching in into inter inte electric vehicles - but it's a problem that other brands have already ventured into.