Nudgetalk RADIO

Evolutionary or revolutionary? In this episode, we hear Sam Tatam and Rory Sutherland discuss Sam’s new book, 'Evolutionary ideas' and discover the benefits of learning how to innovate from adapting what already exists.

Join us FREE and virtually on 10 June 2022 for the world's biggest festival of behavioural science and creativity. Register here: https://bit.ly/3xjduNd

Learn how to craft more persuasive presentations with behavioral science-based strategies. Discover the importance of understanding your audience, breaking down barriers, and establishing authority. Dive into the psychology of persuasion, incorporating storytelling and scarcity to capture attention. Analyze the impact of language and metaphors on decision-making to enhance your presentation strategies.

Professor Michele Gelfand, expert in cultural psychology, explores the differences between tight and loose mindsets, discussing how they affect our behavior and are influenced by culture, gender, and class. The podcast delves into the impact of tight and loose cultures on COVID cases, organizational dynamics, and leadership during the pandemic. It also addresses the challenges of changing cultural norms in organizations and offers insights on fostering innovation in a tight company culture.

Imagine you run the world’s largest meditation app — your users are stressed and the pandemic isn’t helping. How do you design your app to get people to stick with it long enough to see meaningful results? Dr Clare Kennedy Purvis explains how she and her team of behavioural scientists at Headspace did just that.

While some wonder how to become more creative, others already gave up and told themselves they just are not the creative type. In this talk, John Cleese, a legendary actor and Oscar-nominated screenwriter, and Rory Sutherland talk about their experience with creativity and share some valuable wisdom on how everyone can embrace the power of creativity.

Pete Dyson and Rory Sutherland discuss their book 'Transport for Humans' and the importance of designing transport systems for human needs. They explore behavioral science research, the psychology of wheeled luggage, and improving transportation for passengers.

Rory Sutherland, a behavioral scientist, explores the question of whether everything is BS. The podcast covers topics like double dishwashers, floating nuclear power-plants, placebo vaccines, the intersection of behavioral science and creativity in problem-solving, challenges in selling solar panels and nuclear power, the importance of psychological frame, exploring the role of data and creativity in human behavior, and the power of perception and decision-making.

UNDP Innovation members Roxáni Roushas & Fatima Keaik discuss how behavioral science can accelerate progress towards the SDGs, including waste management, entrepreneurship, and preventing extremism. They explore values affirmation exercises, social norms, collective action problems, and behavioral spillover. They address misconceptions about behavioral science and emphasize the importance of measurement and individual behavior. They close by discussing the potential of applying behavioral science to sustainable development.

Dowshan Humzah, creative consultant specializing in diverse thinking, discusses the importance of creative consulting in society's recovery from the challenges of lockdown. The speakers explore topics such as the value of behavioral change in marketing, emotional efficiency in product design, costly signaling in advertising, and the role of technology. They emphasize the need for curiosity, cognitive diversity, and understanding consumer preferences for effective consulting and economic growth.