Behavioral Science and Creativity

In this podcast episode, the host introduces themselves as part of Okulvi Consulting and announces that they will be listening to a talk by Rory Southerland from this year's Natchtok. They discuss the importance of behavioral science and the role of creativity in problem-solving. They emphasize that many problems can be solved more effectively by considering a behavioral or psychological dimension. They also caution against solely relying on behavioral science and advocate for a combination of creative thinking and scientific approaches.