

#36 Rory Sutherland - Is Everything BS?
Nov 11, 2021
Rory Sutherland, a behavioral scientist, explores the question of whether everything is BS. The podcast covers topics like double dishwashers, floating nuclear power-plants, placebo vaccines, the intersection of behavioral science and creativity in problem-solving, challenges in selling solar panels and nuclear power, the importance of psychological frame, exploring the role of data and creativity in human behavior, and the power of perception and decision-making.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
The Intersection of Behavioral Science and Creativity in Problem-Solving
02:22 • 9min
Challenges in Selling Solar Panels and Nuclear Power, and the Importance of Psychological Frame
11:47 • 2min
Exploring the Role of Data and Creativity in Human Behavior
14:03 • 5min
The Power of Perception and Decision-Making
18:38 • 7min