Nudgetalk RADIO
#36 Rory Sutherland - Is Everything BS?
Nov 11, 2021
Rory Sutherland, a behavioral scientist, explores the question of whether everything is BS. The podcast covers topics like double dishwashers, floating nuclear power-plants, placebo vaccines, the intersection of behavioral science and creativity in problem-solving, challenges in selling solar panels and nuclear power, the importance of psychological frame, exploring the role of data and creativity in human behavior, and the power of perception and decision-making.
26:10
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Quick takeaways
- Considering the behavioral and psychological dimension can be crucial in solving problems effectively.
- Emphasizing the importance of creativity and exploring different perspectives leads to innovative solutions in problem-solving.
Deep dives
Behavioral Science and Creativity
In this podcast episode, the host introduces themselves as part of Okulvi Consulting and announces that they will be listening to a talk by Rory Southerland from this year's Natchtok. They discuss the importance of behavioral science and the role of creativity in problem-solving. They emphasize that many problems can be solved more effectively by considering a behavioral or psychological dimension. They also caution against solely relying on behavioral science and advocate for a combination of creative thinking and scientific approaches.
