

#34 - Creative Consulting with Dowshan Humzah
4 snips Jun 3, 2021
Dowshan Humzah, creative consultant specializing in diverse thinking, discusses the importance of creative consulting in society's recovery from the challenges of lockdown. The speakers explore topics such as the value of behavioral change in marketing, emotional efficiency in product design, costly signaling in advertising, and the role of technology. They emphasize the need for curiosity, cognitive diversity, and understanding consumer preferences for effective consulting and economic growth.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 3min
The Value of Behavioral Change in Marketing
02:41 • 24min
Emotional Efficiency in Product Design
26:13 • 20min
Costly Signaling in Advertising
46:40 • 27min
Using Zoom Fridays to Discover True Value
01:14:10 • 2min
Moving Towards Growth and Opportunity
01:16:01 • 8min
The Importance of Being Noisy in the Market
01:23:40 • 2min
The Quandary of Technology and Objective Features
01:25:39 • 2min
Measuring What Matters and the Role of Behavioral Science
01:27:20 • 2min