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#34 - Creative Consulting with Dowshan Humzah

Nudgetalk RADIO

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Costly Signaling in Advertising

This chapter discusses the concept of costly signaling in advertising and how it affects consumer perception. The speakers talk about the importance of investing effort, time, and resources in advertising to make it more effective and convey conviction in the sender. They also highlight the role of perception in advertising and how it influences consumer trust and the fitness of the sender.

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